Google said that its Android and iOS AdSense mobile apps will be discontinued at the end of this year. The search giant confirmed in a blog post on Monday, July 15 that its new decision will allow AdSense audiences to get the most out of the mobile web interface instead of accessing AdSense statistics via Android and iOS mobile apps.
For those who not aware of AdSense, it is a program launched in 2003 by Google that allows publishers to monetize their contents by offering Google ads to the site visitors. However, as part of responsive web design, the US multinational technology company is terminating the Adsense mobile apps, allowing publishers to check account statistics via the mobile web interface, the Inside AdSense report reads.
As stated in the report, Google has confirmed that 70% of AdSense audiences experience the web on mobile devices. To make the interface much better and mobile compatible, the company has decided to focus on "mobile web interface" rather than keeping its apps there for the Adsense associated audiences.
AdSense currently operates a desktop version of the site for audiences to perform daily activities such as creating ad units and viewing reports. But by implementing a new interface, Adsense users will be redirected to the mobile version URL of the AdSense site, PhoneSpeck has learned.
Future web interfaces will have new features than apps. Both Android and iOS apps will become unavailable for download by the end of 2019, says AdSense product manager Andrew Gildfind.
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