PhoneSpeck Press Release

Thursday, July 25, 2019

Chinese brands continue to set notable records in Indian smartphone market, Xiaomi topped with 28%

Indian smartphone market

Jan VaĊĦek / Pixabay

In the second quarter (Q2) 2019, Chinese phone makers have set another record in the Indian smartphone market by shipping 37 million units which are larger than the previous shipments, Counterpoint’s Market Monitor service revealed yesterday.

Since the growth was based on new launches, price cuts on older devices and offline channel expansion across brands, Samsung's shipments declined by 7 percent year-over-year (YOY) due to not-launching new handsets compared to other smartphone makers. Samsung's shipment, however, remained growing due to the latest price cuts and the popularity of its A-series and M-series phones.

Xiaomi topped with 28% market share and grew to 6% over the previous year. Xiaomi's marketing strategy was primarily driven by portfolio expansion in the budget segment and expansion of the offline market. It also increased investment in the ATL/BTL campaigns and resulted in an increase in market share.

BBK Group-owned subsidiaries Oppo, Vivo, Realme and OnePlus grew 30% in the second quarter, becoming a leading smartphone maker in India with its combined share. Due to the popularity of Realme C2 phone and various discount offers, this device has been shown to reach 8 million smartphone shipments in the Indian market. The handset remained one of the best choices among the Indian consumers, the report reveals.

Huawei's trading ban seem to be affecting its market share in India, but the company succeeded in rising in the top 10 smartphone brand category, the reports read.

Brands focused on online as well as offline stores have set a noteworthy record. This indicates that offline channels play an important role in smartphone market share. As long as we understand, most people tend to buy new phones via offline stores. I the editor of PhoneSpeck live in a village. My 60% of neighbors choose to buy products via offline channels.

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