The South Korean tech giant Samsung has been sued by the Australian Competition and Consumer Commission (ACCC) for allegedly carrying out deceptive advertisement techniques to represent various Galaxy phones in more than 300 ads, reports Reuters.
Samsung's local unit in Australia allegedly showed the water resistance features in Galaxy phones. The feature in question did not exist in the Galaxy phones and thus led the users to believe Samsung's advertisements, ACCC added. If the launched lawsuit against the local unit of Samsung proved to be true, the company might face multi-million dollar fines, reports multiple sources.
The instituted proceedings in the Federal Court against Samsung Australia reveals consumers damaged their phones when exposing the Galaxy handsets to water. It further states that Samsung had refused to honor warranty claims for the damaged phones.
Samsung on its website has stated that Samsung's Australian unit stands by its advertisement because the company complies with Australian law and advertising policies. The site further states that the company will defend the case in the Federal Court.
The ACCC's official website has added a screenshot of Samsung Australia's tweet that clearly shows that the company was engaged showing water-resist ads. The tweet confirms that Galaxy handsets were advertised in such way that represented the devices in a misleading manner.
The case background reveals the misrepresented device list ranging from Galaxy S-series to A-series. ACCC website has added S10e, S10, S10 Plus, S9, S9 Plus, S8, S8 Plus, S7, S7 Edge, Note 9, Note 8, Note 7, A8, A7, and A5 smartphones to the instituted proceedings. More importantly, the reputational damaged devices listed on the website are manufactured between 2016 to 2019, ACCC said.
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