Chinese brands continue to set notable records in Indian smartphone market, Xiaomi topped with 28%

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In the second quarter (Q2) 2019, Chinese phone makers have set another record in the Indian smartphone market by shipping 37 million units which are larger than the previous shipments, Counterpoint’s Market Monitor service revealed yesterday.

Since the growth was based on new launches, price cuts on older devices and offline channel expansion across brands, Samsung's shipments declined by 7 percent year-over-year (YOY) due to not-launching new handsets compared to other smartphone makers. Samsung's shipment, however, remained growing due to the latest price cuts and the popularity of its A-series and M-series phones.

Xiaomi topped with 28% market share and grew to 6% over the previous year. Xiaomi's marketing strategy was primarily driven by portfolio expansion in the budget segment and expansion of the offline market. It also increased investment in the ATL/BTL campaigns and resulted in an increase in market share.

BBK Group-owned subsidiaries Oppo, Vivo, Realme and OnePlus grew 30% in the second quarter, becoming a leading smartphone maker in India with its combined share. Due to the popularity of Realme C2 phone and various discount offers, this device has been shown to reach 8 million smartphone shipments in the Indian market. The handset remained one of the best choices among the Indian consumers, the report reveals.

Huawei's trading ban seem to be affecting its market share in India, but the company succeeded in rising in the top 10 smartphone brand category, the reports read.

Brands focused on online as well as offline stores have set a noteworthy record. This indicates that offline channels play an important role in smartphone market share. As long as we understand, most people tend to buy new phones via offline stores. I the editor of PhoneSpeck live in a village. My 60% of neighbors choose to buy products via offline channels.

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Realme X phone confirmed to arrive in India on July 15

49 days ago, Chinese smartphone maker Realme announced its upcoming phone Realme X on 15 May in China, but since then, the company did not reveal its launch in India. Because the brand is very new in the smartphone industry, it takes a little longer launching new phones outside China.

In order to empower the India smartphone market, the Realme confirmed that the X-series handset Realme X is going to be launched on 15th of this month. Madhav Seth, Realme's CEO, said the device will be available soon along with Spider-Man Far From Home Special Edition in the country.

Specifications — the handset includes dual primary cameras consisting of 48MP (wide), 5MP depth sensor and a motorized pop-up of 16-megapixel. It features a 6.53-inch AMOLED display with a screen resolution of 1080 x 2340 pixels. The screen is protected by Corning Gorilla Glass v5, a scratch-resistant material that is widely used by other brands as well.

The phone runs on the Android pie operating system and comes with 4GB/64GB storage option. The chipset used in Realme X is Qualcomm Snapdragon 710 that allows the phone to run at 2.2 GHz. Realme X sports a non-removable lithium-ion battery with a power capacity of 3,765mAh and comes with quick charging abilities.

Since the handset is about to come in the Indian market, therefore, stating the price of Chinese variant could be a noteworthy idea. According to the company, the Realme X will retail at CNY 1,500 (roughly Rs. 15,000) in China, but it is said that the Indian version will start retailing at Rs. 15,000 to Rs. 15,500.

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Realme to launch 5G smartphones in 2019, confirms Madhav Sheth

Soon after China granted the 5G commercial license to telecom giants, the Realme, a Chinese-based smartphone manufacturer announces the launch of 5G handsets globally which is going to roll out this year. Realme India CEO Madhav Sheth informed about the 5G smartphone launch after meeting with the former Vice President of Oppo and Realme brand founder, Sky Li.

Vodafone carriers have already launched 5G networks in the UK and Italy, however, India is yet to switch to the 5G network. Huawei and MTS also announces to develop 5G network jointly while Realme will be among the world's first brands to launch 5G-enabled smartphones, Madhav Sheth claims.

Realme has not mentioned any specific dates and details about its upcoming 5G phone. However, it is believed that the company could launch 5G compatible devices by the end of 2019 or before February 2020. The company has not shared details about the countries where it will launch the first 5G handset. As the company is based on Shenzhen, therefore, it is expected that China will be the first country to enjoy Realme's 5G phones.

After the US-China trade war, China's leading brands and mobile operators are working on 5G technology. Facebook suspended App pre-installed on Huawei phones amid the tensions between Chinese and US hi-tech companies.

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